5 Small Business Tips and Tricks to Help Make Your Store Thrive

Starting an e-commerce business take more than just having a good idea. If you want to succeed in today’s market, being flexible, forward-planning and having organisation skills are key. For some people, being able to make money from their business is much harder than originally thought. Just because you have a computer doesn’t automatically mean that opportunities will fly your way.

If you want to avoid this in your business venture, take your time to plan out the required steps you need to make to achieve success.Regardless of the type of business you want to start, these 5 tips below will help you to be more successful in your business and thrive.

Stay organised.

Keeping your documents organised and being conscious of time-frames can make all the difference when building your store. Keep records of all business finances from transactions, invoices, receipts, and cash payments.Not only will this be helpful when calculating your profits, you will also need these for bookkeeping and tax purposes.

Create deadlines that are manageable and in which you can stick to. There are many different software’s you can use to help with project management timelines. They often include features which not only allows you to set deadlines but also help you with assigning tasks to employees and become a central hub for uploading and sharing documentation.

Another area in which you should stay organised is with your social media platforms. Create your content in advance and use a software to automatically post these when you need to.  

Study your competitors.

Your competitors know something you don’t and vice versa.Studying your competitors helps you define your competitive edge while finding your weaknesses relative to your rivals.

Look at their tagline, unique value proposition and products or services. See if you can find out how they generate traffic, the type of content they post on socials, see if there is any overlap with your potential customer base and even check to see what their weakness are and how you can do better.

Automate as many things as possible.

Save time by automating repeatable tasks. For example, as part of your marketing approach, automate a follow up email on new leads you acquire or new customers you have that visit your store.

Salvage abandoned shopping baskets by sending an automated email to encourage shoppers to complete their purchases.

There is also accountancy software that would be beneficial to utilise to automate the day-to-day bookkeeping and save you from the time in entering the data manually.

By automating some of your processes, you can save time for other aspects of your business and stay on top of tasks that sometimes slip through the net.

Prioritise customer support.

In most retail industries, it Is the customer experience that business will compete on, rather than the actual product. Ensure that you make customer support a top priority by allowing easy communication with your customers. Make it easy for your customers to contact you, weather that’s through a direct message on social media, a comment within a post, by email and also by phone.

Express interest in their query and take notes on positive feedback which you can use to enhance your business. If there is a complaint, actively listen to their concern and try to offer a resolution that the customer will value.

Keep your customers up to date on the status of their orders and inform them of any possible delays to helps manage their expectations.

Be passionate about your business.

An entrepreneur’s most important skill is persuasion. The ability to convince people to work for them, invest in their start-up and try their product. You must be able to champion a product you’re passionate about.

Never lose sight of why you went into business in the first place and set realistic expectations of entrepreneurship before going in to business and decide if you’re willing to persevere. You have to keep doing what is necessary to be successful day in and day out to make money in the long run.

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